About ListFlatly, About Us
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Focused on you.
ListFlatly was founded by husband-and-wife team Brandon and Kim to offer a smarter, more affordable way to sell homes. With deep tech expertise, real estate knowledge, and a passion for transparency, we help homeowners list confidently without paying traditional 3% commission fees.
Why we built ListFlatly
In 2018, we were like many homebuyers—doing all the legwork to find the right house. We researched neighborhoods, compared school districts, and tracked new listings on sites like Zillow and Realtor.com. One day, a brand-new property popped up—no photos yet, just a Google Maps street view. But it checked all the boxes.
We had only met our real estate agent three days earlier, but we called him right away and asked to see the house first thing the next morning. He scheduled the showing, we walked in, and made a full-price offer on the spot. No negotiation.
- We found the house.
- We analyzed the market.
- We decided to offer full asking price.
- We acted quickly and decisively.
- And at the closing table—the agents walked away with over $20,000 in commission.
That moment revealed just how outdated and overpriced the traditional real estate model really is. High commissions strip away your equity. We built ListFlatly to change that—with low commission MLS listings and discount real estate services designed to help homeowners save money, retain control, and sell smarter.
Meet Brandon
Brandon has over 25 years of experience in tech and holds a Master’s in Computer Science. After buying a home and seeing just how little value traditional agents offered, he knew there had to be a better way. That insight led to co-founding ListFlatly—a smarter, more affordable path for homeowners to sell with licensed pros and save big on commission.
Meet Kim
Kim’s background spans real estate, rentals, and digital marketing, giving her a clear view of how much effort buyers put in—and how often agents fall short. Passionate about helping sellers get better results without the high price tag, she co-founded ListFlatly with Brandon to offer low commission MLS listings. The goal? Help homeowners keep more of their equity and invest in what matters most. For Kim, that’s travel.
Why Choose Us
Working with a discount real estate agent means you get professional service and MLS access without paying outdated commissions. At ListFlatly, our brokers are licensed, experienced, and focused on helping FSBO and independent sellers save money while still selling confidently.
How it works
We offer flat fee MLS listings and connect FSBO sellers with licensed real estate brokers who handle the essential parts of the transaction—from listing to contracts—without charging a full 3% fee. Your property gets listed on the MLS and syndicated to top platforms like Zillow, Realtor.com, Redfin, and Trulia for maximum exposure.
You only pay a fraction of the cost, often saving up to 92% in realtor fees.
Our Mission
We’re here to modernize home selling. Through transparent pricing, licensed brokers, and digital tools, we offer low-cost, high-value alternatives to traditional agents. At ListFlatly, we believe you should keep more of your home’s value—not hand it over in fees.
FAQ about us
Who founded ListFlatly?
ListFlatly was founded by Brandon and Kim, a husband-and-wife team combining expertise in technology and digital marketing to help friends, family, and neighbors retain more of their hard-earned home equity when selling their homes.
What inspired the creation of ListFlatly?
Brandon and Kim saw a need to help homeowners save more of their equity as commission rates and economic pressures continued to rise. They created ListFlatly to offer a smarter, more affordable way to sell homes in Georgia.
How does ListFlatly help homeowners save on commission fees?
We connect homeowners with licensed real estate brokers who offer essential services—like MLS listing and contract support—at a fraction of the traditional 5–6% commission rate, saving sellers up to 92%.
Is ListFlatly a licensed real estate brokerage?
No, ListFlatly is not a brokerage. We are a broker-matching service that pairs you with fully licensed and insured real estate professionals in your area.
Where does ListFlatly currently operate?
We currently serve homeowners throughout Georgia, with access to local MLS coverage and experienced brokers who know the regional market.
What makes ListFlatly different from a Flat Fee MLS service?
ListFlatly combines smart technology and human expertise, offering a personalized match with a licensed broker while keeping costs transparent and significantly lower than traditional models.
What backgrounds do the founders have?
Brandon has 18 years in tech with a Master’s in Computer Science. Kim graduated cum laude with a bachelors in Business and is a seasoned digital marketer with deep experience in the home and real estate industry.
Do I still get professional support with ListFlatly?
Yes. While we are not the broker, you are matched with a licensed real estate broker who will guide your transaction, handle MLS listing, and support your legal compliance needs.